Althea Gopez

I leverage storytelling to elevate the inspiring journeys of Generation Australia beneficiaries across diverse platforms, effectively communicating the transformative power of our free online tech and health courses.

My expertise extends to digital marketing, where I oversee strategic planning, content creation, and campaign execution across email, social media, and web channels. I excel at crafting engaging content, including blogs, website copy, and social media posts that resonate deeply with our target audience.

Additionally, I possess strong campaign management skills, adeptly planning, executing, and analysing email marketing campaigns to drive awareness, engagement, and donations.

Furthermore, I actively foster brand advocacy by collaborating with internal and external stakeholders to amplify Generation Australia’s mission and build robust brand recognition.

I managed day-to-day paid activities on Facebook, TikTok, and Google Display.

I also created and executed successful social media ad campaigns that boosted traffic, engagement, and conversions for THE ICONIC.

Collaborating with the Paid Digital Manager & Paid Digital Lead, I contributed to shaping the channel’s strategic direction.

To stay ahead, I constantly reviewed competitor intelligence and applied valuable insights in a testing environment.

Engaging with Brand Partnerships teams and external brands, I actively drove business outcomes and revenue for THE ICONIC.

I crafted visually captivating content and graphics for social media platforms like Instagram, Facebook, and LinkedIn, driving higher engagement from the target audience. This content fueled both organic and paid advertising campaigns that I’ve managed.

I effectively communicated with clients and students to collect user-generated content, strategically incorporating it into marketing initiatives. Additionally, I conducted and managed online webinars on industry-relevant topics, further fostering audience engagement.

Through these efforts, I successfully cultivated a thriving community of followers across social media platforms, significantly boosting brand awareness and audience interaction.

Provided freelance social media management services for small businesses in Wollongong, my hometown.

Assisted clients as a virtual assistant finder, matching them with the right VA tailored to their company’s needs.

Actively pursued learning opportunities to enhance my skills, particularly focusing on improving my design and marketing abilities.

Maintained a proactive approach to balancing family commitments with professional growth, demonstrating adaptability and resilience in managing multiple responsibilities.

I managed social media accounts for environmentally conscious clients. This involved designing and scheduling content, as well as analysing performance metrics to enhance engagement and reach.

I collaborated with cross-functional teams to deliver successful projects on time and within budget. Utilising Agile and Scrum methodologies, I efficiently planned and executed projects while maintaining project documentation.

Additionally, I led regular client meetings to keep them informed of project progress and ensure their satisfaction. I also took part in developing the agency’s sustainability initiatives, contributing to our commitment to a greener future.

I lead the agency’s social media department, guiding and supporting the team to achieve successful campaign execution.

I developed and implemented effective social media strategies for both B2B and B2C clients from diverse industries, leading to higher engagement and revenue.

Regular team meetings were an essential part of our process to discuss project progress, provide feedback, and cultivate a positive team culture.

Building and maintaining strong client relationships was crucial for ensuring client satisfaction and retention.

Additionally, I actively contributed to business development efforts, participating in tasks like proposal writing, client presentations, and analytics reporting.